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Author: Robin Robins

You Got ONE Job…

They had ONE job—and couldn’t get it done. The good news? Most businesses can fix this faster than they think…

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Easily Dissuaded 

Most people talk. Complain. Protest. Then quit when it gets hard. The ones who win? They do something very different…

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The Canary Died 

AI is radically changing the way business looks, and it’s happening fast. Here’s how to not get left in the dust.

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Oh, Did I Offend You? 

Taking a strong stance on what you believe in will always offend some people. Here’s why trying to please everyone is the worst thing to do.

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Don’t Be a Fool

It’s one thing to give people the benefit of the doubt, but trusting them blindly when they’ve proven themselves untrustworthy is another.

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The Choice

Pepsi’s new Super Bowl commercial is a masterclass in marketing yourself as better than your competition—here’s why.

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