Author: Robin Robins

Robin's Rant
Robin Robins

What’s Your Excuse NOW?

The difference between growing, profitable MSPs and ones who aren’t making money is that the latter allow external circumstances to control their outcomes, the former MAKE the circumstances they need. I’m not saying any of this is easy, but it’s far from IMPOSSIBLE.

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Robin's Rant
Robin Robins

Who CAN You Trust?

In business, and all throughout our lives, we all have to make decisions about who we can trust and whose advice to follow. Pick the wrong person and they can impart serious harm. That’s why you must have litmus tests in place to determine who you CAN trust that are designed to reveal the true competence and character of the person you’re about to put your faith in

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Robin's Rant
Robin Robins

Bring Back The Budweiser Frogs

Recently, Bud Light attempted to reinvigorate its dying brand by hiring the transgender comedian Dylan Mulvaney to star in one of their ads to celebrate her 365 days of “being a woman.” The backlash was immediate and harsh, with a call for boycotts, and sales reportedly dropping a whopping 30%. I’ve also heard (not verified) that bar sales dropped 50%.

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Robin's Rant
Robin Robins

How To Manage Critics

Bottom line, you do NOT have to “just take it” when someone bullies you, threatens you, insults you or criticizes you. You can definitely opt out of toxic, unproductive relationships and survive.

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Robin's Rant
Robin Robins

Entitlement

Entitlement is a very unproductive emotion and one of the main reasons many fail to achieve any real success in life and in business. They feel good things SHOULD come to them and stubbornly REFUSE to do the activities that actually DRIVE success, profits, more clients, more revenue and growth.

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Robin's Rant
Robin Robins

What CEOs Need To Successfully Advertise

If you’re truly tuned in to your customers, your knowledge base and experience will grow, giving you the ability to provide more accurate insights over time. And if you know the answer, have you shared it with your team? Do THEY know your customer’s wants, desires, values and decision-making process?

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Robin's Rant
Robin Robins

What’s Up With The Genuine Hate?

I’m stunned by how many MSPs actually take heed of the NEGATIVE posts on platforms like Reddit or Facebook, when it’s a known fact that so many of the anonymous posts are made by bots or fake accounts set up by competitors and disgruntled employees.

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