Category: Robin’s Rant

This article is sure to fire up some well-meaning person’s hackles when they adamantly deny that THEIR relationship with their customers and employees are constructed of mutual respect and servitude – and that’s great if it’s true and not abusive to you, the business owner.

I consider myself extremely fortunate for not having had the ability to finish school and go to college, where I might have learned…

Self-employed people don’t really need to be great at systems, or hiring, or management. Being an entrepreneur is a much more difficult and challenging venture to undertake, and it’s certainly NOT for everyone.

Obviously, you can choose whatever approach you like when advertising your company, but I would suggest that your choices be governed by the performance and return of the campaign, not opinions or the popularity of what people say they like.

…she asked me a GREAT question: “What is a piece of advice you see given that you don’t agree with for MSPs?” Here was my answer…

With Valentine’s Day right around the corner, I thought I’d take a moment to talk about RELATIONSHIP as it pertains to the success or failure of any marketing initiative.

On that, here are two things I KNOW to be absolutely consistent across all media, all niches and all businesses:

It is also my observation that this is true of all successful entrepreneurs. They embrace chaos and push through the problems, doing what’s necessary, not what’s convenient or easy. We don’t spend a lot of time trying to avoid work and obstacles. We just accept it as part of the process and embrace it.

The “Covid cop-out” is yet another never-ending “Don’t blame me” game that is NOT an acceptable excuse nearly 3 years later.

The last thing you want is to be swamped with “things to do,” hamster in a wheel, running at top speed every day, every week, every month, every year and not really accomplishing anything.

For ALL of us there is a set amount of money that, once we obtain it, we lose our motivation to get more and will stop hunting… A money “thermostat” setting.