The ‘Blue Ocean’ of compliance
Selling with a “loaded gun” is better than selling with a great sales pitch. “It’s not you holding the gun. It’s the insurance companies holding a gun to your clients’ heads,” says Robins. “It’s the government holding the gun to their heads. I’m not saying they are wrong for it. But there are customers of your customers who need this. What you’re selling is a bulletproof vest.”
From The Complaint Department: How To Use The Haters, Complainers And The Perpetually Offended To Your Advantage
If you’re doing marketing right, you are certain to get complaints. Peers and competitors, of course. But beyond that, other people, many of whom aren’t even paying clients and never will be. If you NEVER get complaints, your marketing is too benign, your sales too timid. Marketing needs to evoke sufficient EMOTION to create action. A prospect needs to be compelled to respond.
Eye on AI: How AI, ChatGPT, and MSPs can work—and succeed—together
A hot button issue for MSPs and all technologists (and really, everyone) today is, of course, the rise of AI, machine learning, and applications like ChatGPT. But what does the future of work look like for MSPs, and what does it mean to you?
Becoming A Person Of Integrity
As you know, over the years I’ve had the opportunity to work with a lot of celebrities – and in doing so, the “butterflies” I got when meeting them tended […]
What Being Raised By An Entrepreneurial Single Mom Taught Hernan Silva About Running One Of Chicago’s Premiere MSP Firms
Growing up in Buenos Aires, raised by a single mother, Hernan Silva knew all too well the certainties of uncertainty. His mother did whatever jobs she could to keep Hernan […]
