Is This Really The “New” Normal?
“When all else fails, lower your standards” used to be a joke. Today, it’s how most people are running their lives and their businesses. Click below to read more of Robin’s take on the “low standards” crisis in America today.
MSP Spotlight: Titan of the Industry Jason Waldrop
We sat down with Titan of the Industry Jason Waldrop for a brief Q&A on his company Red River. Click to read what he has to say on all things MSP.
The ‘Blue Ocean’ of compliance
Selling with a “loaded gun” is better than selling with a great sales pitch. “It’s not you holding the gun. It’s the insurance companies holding a gun to your clients’ heads,” says Robins. “It’s the government holding the gun to their heads. I’m not saying they are wrong for it. But there are customers of your customers who need this. What you’re selling is a bulletproof vest.”
From The Complaint Department: How To Use The Haters, Complainers And The Perpetually Offended To Your Advantage
If you’re doing marketing right, you are certain to get complaints. Peers and competitors, of course. But beyond that, other people, many of whom aren’t even paying clients and never will be. If you NEVER get complaints, your marketing is too benign, your sales too timid. Marketing needs to evoke sufficient EMOTION to create action. A prospect needs to be compelled to respond.
Eye on AI: How AI, ChatGPT, and MSPs can work—and succeed—together
A hot button issue for MSPs and all technologists (and really, everyone) today is, of course, the rise of AI, machine learning, and applications like ChatGPT. But what does the future of work look like for MSPs, and what does it mean to you?
But MY Business Is Different…
It really isn’t a mystery why winners win and losers lose, the rich get richer and the rest stay stuck, small and broke. Winners are curious and eager to find and try fresh new ideas and figure out HOW to make them work; losers are constantly stuck in finding ways something WON’T work for them, blinders on.
SMBs are looking to outsource more services to MSPs in the face of economic uncertainty, new Kaseya report reveals
MSPs with a strong security positioning stand to gain from this new wave of economic uncertainty by serving as a steady and reliable source of cybersecurity expertise.
Traveling for business? We’ve got 7 tips to make your journey a lot less stressful
By Cindy Panetti Cyr If you’re among the two-thirds of business travelers attending a conference or seminar this year — such as Technology Marketing Toolkit’s MSP Sales Blueprint Roadshow or […]
Where Have All The Good Salespeople Gone?
Back when I was buying a new home, I attended a lawn and garden show with the intention of attempting to find a good landscaper. A buyer with MONEY and […]
Becoming A Person Of Integrity
As you know, over the years I’ve had the opportunity to work with a lot of celebrities – and in doing so, the “butterflies” I got when meeting them tended […]
