From The Complaint Department: How To Use The Haters, Complainers And The Perpetually Offended To Your Advantage
If you’re doing marketing right, you are certain to get complaints. Peers and competitors, of course. But beyond that, other people, many of whom aren’t even paying clients and never will be. If you NEVER get complaints, your marketing is too benign, your sales too timid. Marketing needs to evoke sufficient EMOTION to create action. A prospect needs to be compelled to respond.
But MY Business Is Different…
It really isn’t a mystery why winners win and losers lose, the rich get richer and the rest stay stuck, small and broke. Winners are curious and eager to find and try fresh new ideas and figure out HOW to make them work; losers are constantly stuck in finding ways something WON’T work for them, blinders on.
The Attendance Of Your Funeral
Annual Convention of the National Speakers Association (NSA) This month I was asked by my good friend and mentor Dr. Nido Qubein if I would allow him to interview me […]
Where Have All The Good Salespeople Gone?
Back when I was buying a new home, I attended a lawn and garden show with the intention of attempting to find a good landscaper. A buyer with MONEY and […]
Anyone Else Looking Forward To A Recession?
Every headline today: It’s been a tough couple of years – and it’s about to get tougher! Covid variant 12.7.8.102! Layoffs! The “Great Resignation”! War! Inflation! Interest rates rising! Not […]
Exclusive Interview: Robin Robins & Kaseya CEO Fred Voccola
With Kaseya purchasing Datto, get the “real” scoop on what’s going on now that the deal has closed. Robin Robins interviewed Fred Voccola, Kaseya’s CEO, to share his vision of […]
Becoming A Person Of Integrity
As you know, over the years I’ve had the opportunity to work with a lot of celebrities – and in doing so, the “butterflies” I got when meeting them tended […]
What Being Raised By An Entrepreneurial Single Mom Taught Hernan Silva About Running One Of Chicago’s Premiere MSP Firms
Growing up in Buenos Aires, raised by a single mother, Hernan Silva knew all too well the certainties of uncertainty. His mother did whatever jobs she could to keep Hernan […]
4 Steps To Setting Your Company Apart From The Competition
A question I frequently get asked is “How do I overcome the ‘we’re fine’ objection when prospecting?” Just the other day, an MSP client called in, befuddled by this objection. […]
Freedom Is The Opportunity To Create Your Own Circumstances
Freedom Is NOT The Right To Do As You Please Without Consequence, But The Opportunity To Make Choices To Create Your Own Circumstances Happy “freedom” month to our US, French […]
